Financial Planning --- Page: 27-29 : February 2007 Original article by Kaye Fallick
ABIX Summary
Financial planners do not pay enough attention to the financial needs of women of mature age. It is important to understand that baby boom women have more power than their incomes or social status would suggest. Their power of influence extends beyond husbands, parents, and children. They are in fact the ultimate power consumers, as claimed by Mary Brown and Carol Osborn in their book "Boom. Marketing to the ultimate power consumer - the baby boomer woman".
